This depends on what you’re writing about. Most writers agree that it’s worth between 80% and 90% of the article’s cost, although the exact figure is difficult to calculate. Your total costs generally range from 2-3 times (on average) the article’s actual total size, which might be a few thousand words to several thousand (we don’t know). Some people claim that it’s worth a lot more than this, if something is so “important” or “interesting” that it should have a huge or special treatment. This depends on how relevant and interesting the topic is and how hard it is to cover and write about it.
Is it worth money to do an ad in a magazine?
It’s worth a lot of money. This depends on the magazine in question. For example, for The Economist, the most you can charge for a short article is between £7.50 and £9.50. It’s cheaper than a paid TV advertisement, but costs more than a typical magazine cover. At The Guardian it costs between £5 and £7 for the same article, whereas The Times’ cover charges between £7.50 and £10.50 for a single article.
Do all magazines have cover prices?
You’ll find that many (perhaps even all) have different fees to charge you. In some cases, these are entirely separate from how much money you charge other people for your ads, unless you’re in a situation where the cost to you is negligible. If so, this will be discussed more in the next section.
Are there any other ways to get more money out of a magazine?
Generally the only option is for a publisher (such as the Guardian and The Financial Times) to pay to use your advert (and if there aren’t any, to use an advert from a rival company).
You can also ask some journalists or other publishers to help you, like when the Times hired Mark Graham, and in certain times in history the BBC paid money to use a piece of your work. But these services can be risky, particularly when the media you’re helping to produce or broadcast is one in which your editor, or perhaps even yours, might be upset with you for your work.
Do we need a paid advert?
There are some articles in some magazines where readers get to know the content beforehand. This is called first impressions and there’s good evidence that it drives clicks and increases sales. For example, the first page
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